Anyone Can Wear the Clean Girl Aesthetic with Cozy Earth

When we look back on the biggest trends in 2023, one of them stands out to us: the clean girl aesthetic. It first took off on TikTok and Instagram as an aspirational look for people who were growing tired of the high-glam vibe of the late 2010s, but those viral posts mostly featured young women who looked like supermodels from decades past, meaning there wasn't a lot of diversity. At Cozy Earth, we believe anyone can achieve the clean girl aesthetic, and we're happy to share how!

What Is the Clean Girl Aesthetic?

The trend is all about a minimalist approach to beauty and fashion. It features fresh-faced beauty with little to no makeup, well-fitting clothes in neutral tones, and simple hairstyles. Clean girls practice self-care, including gentler exercise routines like yoga, healthy eating, and journaling. They enjoy softer music and hope-filled movies, and they avoid anything that's too loud, violent, or unhealthy.

At its core, this lifestyle is achievable if you don't go overboard. For example, not everyone can afford organic produce at the grocery store, but choosing fresh produce over canned is a cleaner option. You can purchase a good tinted moisturizer and cream blush at your favorite store and look as fresh as you might if you bought an expensive brand from a boutique makeup counter in a high-end department store. And you don't have to be 1980s supermodel thin to wear clean girl clothing.

At Cozy Earth, our aesthetic is naturally clean. We choose high-quality, eco-friendly fabrics to make easy-to-wear clothes that fit every body. That's not a typo; we mean every body type. From bamboo viscose V-neck tank dresses to our CityScape Pullover Crews, our apparel is available in XS to XXXL sizes, and we design them to be so comfortable that you'll want to wear them every day.

The clean girl aesthetic also includes décor with clean lines, low-key hues, and the feeling of having an organized life, even if the reality of family life can sometimes be a bit chaotic. Choosing relaxing colors for your bathroom, storing items like unused bedding out of sight, and turning your bedroom into a restful sanctuary are all ways to create your own version of the clean girl aesthetic.

No matter your background, there's room for you in the clean girl lifestyle because it's really more about the mindset of a simpler, calmer life than it is about the TikTok trend.